Agoda (global campaign)
Online travel is a fiercely competitive sector, so a strong, unique voice was key to differentiating Agoda from the rest.
With the help of Julian Frost, we created something that stood out on people’s feeds.
The positioning is straightforward because booking travel can be complicated. The work is playful and irreverent, because travel should be joyful. The combination of the two connected strongly with a new generation of travellers who want to get to the good stuff without the grind.