Every Christmas, people say, 'Let's just keep it small this year’. But then, inevitably, bit by bit, they get carried away and things get a little extra. And thankfully with ALDI, people can still afford to push the boat out a little this year.
So that’s exactly what we did. We built the world’s first boat-sized gravy boat boat. Then went a little extra with 614 brand and retail assets spanning TV, cinema, OLV, radio, audio, OOH, social, in-store, catalogue, and digital, with an online Extra-nator that helped people take their feast to an extra dimension.
